Menu

Moore Co.

WOW! See how staging transforms this house!

,

One of the first questions we get from home sellers is, “what do I need to do to get ready to list my house?”

Often times the answer is, “stage it.” In the old days, people thought of staging homes only in the big cities like L.A. and NYC. But these days, it’s an affordable option to most home sellers, and the payoff can be big. 

“Not only have we seen staged homes sell quicker, but many times they get a higher price,” says Mary Ellen Maloney, REALTOR with The Moore Company in Columbia, S.C. 

The Shandon bungalow pictured above sold last year, but not until we encouraged the seller to stage it. When we first listed, the seller didn’t want to make the investment in staging, but after it sat on the market for several weeks they had a change of heart. And wow, what a difference!  

“Buyers, by and large, have a tough time seeing a home’s full potential,” explained Elizabeth Ferguson, REALTOR with The Moore Company, “but if a house is staged with the help of your agent, a buyer starts to realize herself in the space.”

And it’s not that expensive, says Terri Irivin, also a REALTOR with The Moore Company. 

“Most of the time a home seller doesn’t have to spend that much money to get their house looking its best,” Irvin said. “$750 – $1,250 can go a long way.”

Thinking about selling and need help getting your house to look its best? Get in touch today for a confidential consultation! 

Terri Irvin, REALTOR®, Joins The Moore Company!

,

Terri Irvin, a longtime Columbia resident, has joined The Moore Company after having spent a decade building strong relationships within the capital city’s high-end housing market.

From Lake Forest to Heathwood and beyond, Terri and the rest of her colleagues know what it takes to market upscale homes. Her reputation as a trusted adviser and friend have helped propel her successful real estate business.

Terri’s sales career began during the advent of cell phones, and it didn’t take her long to reach the top of her field. But as that industry changed so did Terri whose husband Warren, a real estate developer, encouraged her to pursue home sales. The result? One of Columbia’s best REALTORS®.

Terri quickly became one of the top producers in the market and made her way up the ladder at Columbia’s largest franchised real estate firm. After spending ten years there, Terri decided to try something new that she thinks will help her clients even more. The boutique, creative experience offered to clients by The Moore Company is something Terri feels will add value for her clients.

Terri and Warren are members of Eastminster Presbyterian Church and have two teenaged children, Maggie and Warren, who attend Hammond School.

When she’s not helping clients buy and sell real estate, you can probably find Terri on the tennis court where she’s likely smashing that forehand straight down the line!

Elizabeth Ferguson Joins The Moore Company!

,

Elizabeth Ferguson joined The Moore Company September 14, 2016, and brings with her 15 years of experience in the Columbia, South Carolina real estate market.

Ferguson spent those first 15 years of her career with Columbia’s largest franchised real estate company where she made a formidable mark. In 2015, she was the top producing agent at Coldwell Banker Residential Brokerage and has consistently remained in the top 1% of best-performing agents market-wide.

Originally from Greenwood, S.C., Ferguson moved to Columbia in 1995 as a freshman at the University of South Carolina where she graduated Cum Laude four years later with a marketing & management degree.

Two years after graduation Elizabeth jumped into real estate and quickly realized she had discovered a true passion and career.

Her negotiating skills, market knowledge and attention to detail make her a perfect fit for clients looking for a trusted consultant and friend. She’s also a fantastic decorator and loves helping homebuyers and sellers realize a property’s full potential.

Elizabeth believes in The Moore Company’s full-service, boutique philosophy of creating an exceptional experience for each client through creative collaboration.

Elizabeth and her husband Bo have twins who keep them more than active in a number of school- and other community-related activities.

Mary Ellen Maloney, REALTOR®, Joins The Moore Co.!

,

We are excited to announce that Mary Ellen Maloney has joined The Moore Company in Columbia, S.C., as a full-time REALTOR® as of August 3, 2016.

Mary Ellen began her real estate career with another Columbia company where she quickly rose to become a top producer.

Mary Ellen’s quick wit, compassion, and tenacious work ethic make her a fan favorite not only among her colleagues but more importantly with the clients she loves to serve.

A lifelong resident of South Carolina, Mary Ellen lives in the Lake Katherine community of Columbia with her husband Kevin and two small children, Charlie and William. After graduating from Clemson University (Go Tigers!), she worked for a while before completing a master’s degree in higher education from the University of South Carolina (Go Gamecocks!).

But her passion for education was set aside when she decided to pursue a real estate career. Her clear love for helping people, interior design and sales has turned into a rewarding adventure over the past few years. In addition to sales, Mary Ellen loves a good renovation project whether it’s at her own home or one she’s helping “flip.”

By joining The Moore Company, Mary Ellen has joined a company that provides her full-time back office support so that she can spend even more time on what matters most: helping her clients.

Mary Ellen and her husband are involved in a number of community organizations and are members of St. Joseph Catholic Church on Devine Street. Her children attend St. Joseph Catholic School and Heathwood Hall Episcopal School.

Before & After Pics of Major RENOVATION!

,

2129 Kiawah Avenue in Columbia, S.C., has a new, updated look after a major addition and renovation that wrapped up this week! The brick bungalow — originally about 1600 square feet — had been neglected for several years before Graeme Moore and Justin Drafts bought it last summer.

A year later, the house is now almost 3,000 square feet and boasts all the modern amenities that today’s buyers want. It’s four bedrooms with three baths and features an open floor plan with a killer kitchen. It’s located in Columbia’s Hollywood-Rose Hill neighborhood which, of course, is close to everything fun to do in-town. It’s currently listed at $539,000.

Check out the before and after pictures, and give us a buzz or text at 803.378.3492 if you’re interested.

Thanks!

Graeme & Justin


BEFORE

IMG_9157
IMG_0290
IMG_0289
IMG_0308



AFTER

1-Front
11-Den
5-Front-room
18-Master-BAth
7-Kitchen
28-Porch
29-Porch
30-Back-of-house

How we can help you sell quicker!

,

“On average, The Moore Company’s agents help clients sell their property 25% quicker than our market competitors.”

How your home is marketed matters. Marketing isn’t just about pictures, a yard sign and putting your home on Zillow. Those are all important, but these days you need more. You need someone who understands pricing, social media and the ever-expanding online universe.

Banner_chart

You need a skilled negotiator. A bulldog advocate. Someone who knows how to make your property shine. From professional photography to our exclusive Housefly Video tours to our home staging know-how, The Moore Company knows how to make your home look its best. Strong connections with other REALTORS® in the market are also important. Our agents strive to maintain solid reputations and relationships not only with other agencies but throughout the entire community. Hiring an agent who doesn’t get along well with other agents could mean fewer showings, tenser negotiations and unnecessary stress. Who wants to work with a jerk? Not us, and neither should you!”

Since 2014, the agents who make up our boutique firm have helped clients buy and sell more than $70 million in real estate. Each client and every transaction are different, and that’s a great thing. Each time, we learn something new, and we hope that makes us better equipped for the next client.

 

Get the job done right with selling property

,

When considering listing a property for sale, it’s important to make sure each side is compatible with the other. Having a solid set of expectations and goals up front is crucial to a successful transaction, and The Moore Company agents understand they can’t help everyone every time. That’s why we carefully consider the listings we take. If we don’t think we can help you sell your property, we aren’t going to waste your time telling you we can.

We strive for a 100% “sell” record, but that’s just impossible. However, through careful consideration, proper pricing and skilled marketing, The Moore Company can usually get the job done.

Price sells property. Period. Even the world’s best marketer doesn’t stand a chance if they can’t properly price a piece of real estate. After the Great Recession, buyers are smarter than ever. Big Data (all of the information collected online) is helping educate consumers like never before. People want a deal, and most of today’s buyers are savvy enough — thanks in large part to online data — to sniff out an overpriced home.

The Moore Company’s philosophy is simple:

Price your home according to what the market will deliver. The value of your home isn’t based on what you think it’s worth, what an agent thinks it’s worth, what you’ve spent upgrading it, what the tax records say or any of the other 100s of reasons for overpricing a home. A home is worth what the market data supports. Our agents are trained to perform comprehensive market analyses to help you understand your home’s value. We study and monitor market trends around the Greater Columbia Metropolitan Area on a daily basis so that we can help you make the best possible decisions. You should run as fast as possible from any agent who suggests padding the price of your property to “leave room to negotiate down.” Overpricing hurts a seller’s chance of quickly selling their home. You may see higher “list price to sell price” ratios, but be sure to read the fine print. Our numbers are run based on the original listing price to final sales price, not from the final listing price to final sales price. And finally, just as detrimental as overpricing is underpricing a home. The last thing any home seller wants to do is, as they say, leave money on the table.

Why Your Listing Needs a Housefly Video Tour

,

Pictures are great, but video is better. At least when it comes to marketing your listing in today’s environment.

Consumers are starting to demand that there be video of listings, and that’s whyThe Moore Company offers its clients Housefly Video tours as part of its marketing package.

The videos — at least according to what buyers tell us — help consumers get a much better feel for a home’s layout. Pictures are nice, but they’re like puzzle pieces: you can see each individual piece for what it is, but until they’re all put together, you don’t really get the big picture. That’s the job of the Housefly: to put together the puzzle for potential buyers.

Housefly_imageWith the ability to post them to social media profiles as well as other online listing sites, Housefly Video tours offer clients an extra boost of exposure. Shot and edited professionally, the videos can range from just a couple of minutes to even longer depending on the size of the home.

If you’re considering selling your home, remember that video is vital, so make sure your agent knows how to  “Housefly.”

Check out some examples below or by checking out The Moore Company exclusive listings by clicking here.

Load More